Pedro Valle

Apollo.io Startup Partner | Outbound & GTM Strategist | Supply Chain and procurement Innovation researcher | Global People Connector | Technology and Music enthusiast

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About

Pedro's Golden Circle >

Why: I'm here to create meaningful connections with people and help them find solutions to their challenges. Curiosity is what keeps me moving forward.

How: By combining adaptability, strategic thinking, and active listening, I craft and implement unique outbound strategies using Apollo.io as my primary tool, supported by in-depth research.

What: I create unique outbound strategies for companies, targeting the most relevant individuals who should know them but currently don't.

I bring over 8 years of experience in business development, outbound strategy, international enterprise sales, project management, supply chain innovation, and in-depth research.

My impact is grounded in global experience—I was born in Brazil and have lived in Australia, Colombia, Ireland, Spain, Ecuador, United States, France, Belgium, Germany, Portugal, and England.

I’m guided by four core values: focus, consistency, patience, and curiosity.

Work Experience

Startup Ecosystem Partner

Apollo.io

Feb 2023 - Present

San Francisco, California, United States

As the Startup Ecosystem Partner at Apollo.io, I assist startups and scale-ups in connecting with ideal clients and partners who may not yet know them but should, significantly improving their conversion rates.

  • Empowered numerous startups and scale-ups to identify and engage with their ideal clients, partners, and strategic individuals using Apollo.io.
  • Drove an average 35% improvement in conversion rates for client startups, effectively transforming cold leads into Sales Qualified Leads (SQLs).
  • Provided trainings to Outbound teams on leveraging Apollo.io's advanced data intelligence and sales engagement features to optimize outreach campaigns.
  • Collaborated closely with clients to develop tailored strategies for GTM and business development.

Business Intelligence & GTM Lead (Founding Team Member)

WORLD COLLECTIVE

Jan 2023 - Aug 2025

New York City, New York, United States

As a founding team member, I've helped build the company's GTM strategy from the ground up, validated the business model, and secured the first suppliers.

  • Drove significant community growth and strategic partnerships with suppliers, focusing on sustainable industry practices and ethical values..
  • Implemented strategic unique outreach campaigns achieving an average 62% email open rate and 29.75% reply rate from industry players, significantly expanding the World Collective community.
  • Implemented critical tools (Apollo.io, HubSpot, Notebook LLM, Google Workspace) and managed our domain to support infrastructure and operations.
  • Flagged and mitigated early tech risks, acting as the go-to lead for all tech needs in the company.
  • Development of a supplier-side subscription model for recurring revenue.
  • Onboarded new team members, sharing the company vision and fostering alignment and collaboration. I consistently stepped beyond the scope of outreach—solving tech challenges, structuring systems, and adapting to evolving company needs.

Outbound Project Consultant

Save Your Wardrobe

Aug 2023 - Jan 2024

As Outbound Project Consultant at Save Your Wardrobe, I implemented personalized outbound strategies and established strategic partnerships to generate genuine connections.

  • Implemented and executed personalized outbound strategies meticulously aligned with Save Your Wardrobe's specific goals, optimizing customer acquisition efforts.
  • Established strategic partnerships with SYW's ideal customer profile, leveraging unique approaches to cultivate genuine and impactful connections.
  • Managed pipeline and automated processes to streamline outreach efforts, enhancing efficiency and scalability for growth initiatives.
  • Contributed to the expansion of the customer base by fostering relationships that aligned with the brand's values and market positioning.

Customer Success Manager

UXCam

Mar 2023 - Jun 2023

As Customer Success Manager at UXCam, I onboarded new customers and managed renewals, driving retention and revenue growth.

  • Successfully onboarded new customers, implementing proactive strategies to maximize platform adoption, retention, and long-term engagement.
  • Managed the full lifecycle of customer renewals and upsells, directly contributing to a 10% increase in upsell revenue.
  • Achieved and sustained a customer satisfaction rate exceeding 90% by delivering prompt and effective support via Intercom chat and email.
  • Identified customer needs and provided tailored solutions, enhancing product value and fostering strong client relationships.

Customer Advisory Board Member (CAB)

HubSpot

Feb 2022 - Feb 2023

As a Customer Advisory Board Member at HubSpot, I provided strategic insights and collaborated on product development to enhance user experience.

  • Selected as one of 400 top HubSpot users to serve on the Customer Advisory Board, providing strategic user perspective to product development.
  • Collaborated directly with HubSpot's UX and Design teams, participating in prototype sessions to shape the 'Ideal HubSpot' platform alongside Product Leadership.
  • Delivered actionable insights to People Operations and Marketing teams, contributing to the enhancement of strategic initiatives and overall user experience.
  • Influenced product roadmap and feature development by advocating for user needs and identifying areas for improvement.

Head of Business Intelligence and Sponsorships

FASHINNOVATION

Jan 2021 - Feb 2023

As Head of Business Intelligence and Sponsorships at FASHINNOVATION, I designed and implemented outbound and sales structures, driving revenue growth.

  • Designed and implemented unique outbound and sales structures, directly contributing to a 32% overall revenue growth.
  • Leveraged advanced CRM tools, including HubSpot, Apollo.io, and LinkedIn Sales Navigator, to optimize sales processes and track performance.
  • Trained and managed the SDR team, significantly enhancing their capacity for personalized outreach and achieving an 18% reduction in lead response time.
  • Drove successful sponsorship acquisition, securing 15 new sponsors and boosting sponsorship revenue by 40% through strategic partnerships and C-level negotiations.
  • Improved conversion rates by optimizing lead qualification and sales funnel management, leading to increased overall sales efficiency.

Account Executive

FRIENDSLAB

Oct 2018 - Jan 2021

As Account Executive at FRIENDSLAB, I created and executed outbound marketing processes, reducing sales cycle time and driving revenue growth.

  • Designed, tested, and executed outbound marketing processes, reducing the sales cycle time by 30% through enhanced HubSpot automation.
  • Cultivated and maintained strategic partnerships, ensuring project success and driving consistent revenue growth.
  • Conducted in-depth commercial intelligence and active prospecting to identify high-potential leads and market opportunities.
  • Delivered compelling sales presentations, leading to successful negotiations and the signing of new contracts.

Customer Service Advisor

Spotify

Feb 2017 - Feb 2018

As Customer Service Advisor at Spotify, I resolved customer inquiries across multiple platforms, ensuring high satisfaction and continuous improvement.

  • Resolved a high volume of customer inquiries and issues across diverse channels, including E-mail, Facebook, and Twitter, ensuring high customer satisfaction.
  • Utilized CRM systems like Salesforce and Lithun to efficiently manage support tickets and document customer interactions.
  • Systematically reported and tracked app issues, providing critical feedback that contributed to continuous product improvement and enhanced user experience.
  • Maintained a consistent standard of prompt and effective customer service, fostering positive user relationships across multiple communication platforms.

Project Developer

Ibsocial

Feb 2016 - Dec 2016

As Project Developer at Ibsocial, I developed impactful programs addressing social issues and delivered education on entrepreneurship.

  • Developed and implemented impactful social programs that contributed to a national victory at the prestigious Endeavor Entrepreneurial Education Competition.
  • Designed and delivered comprehensive educational classes on market behavior, entrepreneurship, and business principles.
  • Aided in the successful reintegration of detainees at APAC Prison in Nova Lima through targeted educational initiatives.
  • Produced professional PowerPoint presentations for weekly meetings, significantly enhancing communication and strategic planning processes.

Project Manager

IBMEX

Feb 2015 - Jun 2015

As Project Manager at IBMEX, I developed innovative campaigns and cultivated partnerships, significantly improving brand visibility and revenue.

  • Developed and launched innovative campaigns that significantly enhanced brand visibility and achieved a 35% improvement in conversion rates.
  • Implemented advanced data-driven strategies to precisely target key demographics, resulting in a 62% email open rate and a 29.75% reply rate.
  • Cultivated and nurtured long-term strategic relationships with key partners, generating new revenue opportunities.
  • Contributed directly to a 32% overall revenue growth through effective project management and partnership cultivation.

Project Consultant

IBMEX

Oct 2014 - Feb 2015

As Project Consultant at IBMEC, I conducted primary and secondary research, including feasibility analysis and SWOT analysis for business initiatives.

  • Conducted thorough primary and secondary research to gather critical market intelligence for business initiatives.
  • Initiated new business relationships through strategic cold calls to potential suppliers and clients.
  • Performed detailed feasibility analyses to assess the viability and potential of new business ventures.
  • Executed comprehensive SWOT analyses, providing critical insights for strategic planning and risk mitigation.

Education

Procurement & Supply Chain Management, Sustainability Studies

Griffith College Dublin

Sep 2023 - Dec 2024

Courses

  • International Strategy
  • Leadership and Management Development
  • Technology for Procurement Professionals
  • Service and Supply Chain Management
  • Managerial Finance
  • Research Methods
  • Sustainable Procurement
  • Category Management
  • Inventory and Operations Management
  • Logistics and International Trade

International Relations

IBMEC - Business School

Jan 2013 - Jan 2016

Courses

  • International Logistics
  • International Marketing
  • Internationalization of Companies
  • Service Management
  • Thesis Theme: Disruptive Innovations

Languages

Portuguese (Native) , Spanish (Conversational) , English (Fluent)

Skills

Business Strategy & Development

  • Business and Management Skills
  • International Business Strategy
  • Business Development
  • Strategic Partnerships
  • C-Level Negotiations
  • International Sales
  • International Negotiations

Sales & Outreach

  • Sales Processes from A-Z
  • Customer Outreach
  • Outbound Strategy
  • Prospecting
  • Lead Generation
  • Email Marketing

Supply Chain & Logistics

  • International Logistics
  • Supply Chain Management
  • Sustainable Procurement
  • Inventory and Operations Management
  • Logistics and International Trade

Technical Tools & CRM

  • HubSpot
  • Salesforce
  • Apollo.io
  • Power BI
  • LinkedIn Sales Navigator
  • Intercom
  • Lithun

Project Management

  • Project Management
  • Process Optimization
  • Strategic Planning
  • Data-Driven Strategies
  • Problem Solving

Data Analysis & Research

  • Business Intelligence
  • Market Research
  • Feasibility Analysis
  • SWOT Analysis
  • Commercial Intelligence

References

Julie Tran - Chief Growth Office at World Collective

Pedro's insights and ability to provide technology guidance have been instrumental in helping me make critical decisions to drive our business forward​ and effectively execute. ​As we continue to evolve and scale, Pedro ​seeks technologies that create efficiencies​ and streamlines our processes. He plays a significant role in our journey and we're thrilled to have him guide our tech needs.

Vedika Hinduja - Head of Partnerships at Save Your Wardrobe

Pedro was pivotal in setting up our outbound strategy and tools. Their in depth knowledge of Apollo.io helped train our team on maximising the benefits. Pedro was great at crafting a personalised strategy that was tailored for us. Would definitely recommend his services for any organisation looking to kickstart or improve their outbound strategy

Luzka Flores - Associate Training Manager at Spotify

Pedro was a dedicated associate, and always passionate about his job and overall motivator to all new hires, and always willing to learn new thing in order to better achieve his job and opportunities.

Matheus Santos - CEO & Founder of Escuta Aqui and FriendsLab

Do you know that professional who, no matter what field he works in, will do something amazing?! That's Pedro. A guy I had the pleasure of co-creating so many wonderful things with over the years we've worked together! I highly recommend Pedro.

Jeanine Ballone - Founder & CEO at World Collectvie - Ex VP of Innovation at PVH

I've had the pleasure of working with Pedro for over a two years now, and I can't recommend his work highly enough. He has been an invaluable resource in helping me structure our outbound operations from the ground up and kick-starting conversations with partners, clients, and anyone essential to reaching our goals. The expertise and guidance provided by Pedro have been instrumental in our success. He has not only helped us establish a solid framework, but also supported us in initiating meaningful conversations that have contributed to our growth and achievements. If you're looking for a partner who can help you navigate the challenges and optimize your outreach and sales operations, I highly recommend Pedro. His knowledge, experience, and commitment to excellence have been crucial in the development of World Collective.